First ever Wear Red Day recap
Thursday 4th October 2012
On Friday 28th September, the signature colour of London’s Air Ambulance helicopter distinguished supporters of our charity from the crowd. Red became a dress code in almost one hundred schools, offices and homes all over London. The success of first ever Wear Red Day established it as an annual fundraising event, just as we hoped.
On Wear Red Day, we asked our supporters to wear red to help raise awareness about our life-saving charity and donate a minimum of £1. From offices in Central London to UK military Emergency Response Team in Afghanistan, the participants were engaging with us on the day sending pictures of their ‘Red Teams’.
Highgate Primary School children switched their school uniforms for more colourful attires and ‘helicoptered’ in the playground, imitating the shape of our MD902 Explorer twin engine aircraft. Metropolitan Helicopter Police crew had red T-shirts hidden under their flightsuits on the day. Infamous blog Londonist got on board, and so did Training Centre of London Ambulance Service at Hannibal House and almost one hundred other organisations and collectives, including ex-patients with their families.
'Red Teams' generated awareness for our charity all over London and success of the first Wear Red Day established it as an annual fundraising event.
Commenting on the event, Dr. Gareth Davies, Chair & Medical Director, London’s Air Ambulance, said: “London’s Air Ambulance relies heavily upon donations from the public. Serious injury is the commonest cause of death in under 55s. London’s Air Ambulance treats over 2,000 seriously injured patients a year and by wearing red on this day and getting others involved, you are helping us to continue to save lives. Thank you to everyone for your support!”