We take over News UK's Instagram
Monday 26th October 2015
A day in the life of our team will be documented in a series of posts during our 24-hour takeover of News UK's Instagram account.
Starting at 9am on Tuesday October 27, @thenewsbuilding account will highlight our lifesaving work.
This takeover comes on the back of a £10,000 donation from News UK's parent company News Corp, which is being used to supply a month's worth of helicopter fuel.
As part of the News Corp Giving programme, News Corp asked staff at their UK businesses (News UK, Dow Jones and Harper Collins) to nominate a charity close to their hearts. London's Air Ambulance was chosen by a number of staff that wanted to support our service.
When someone’s life is in your hands – exclusive insight into our operations on News UK's Instagram
News UK Chief Operating Officer, David Dinsmore, said:
"London's Air Ambulance do a terrific job and I am very pleased that through this takeover we are helping to bring their work to new audiences. Through News Corp Giving, our staff have been able to contribute to the lifesaving difference made by London's Air Ambulance and we look forward to working closely with a charity that holds a special place in the hearts of so many Londoners."
Chief Pilot at London’s Air Ambulance, Neil Jeffers, said:
“As a charity, we hope that this takeover will illustrate the difference our supporters’ contributions make in London every day. Our patients need medical treatment fast to have the best chance of surviving their injuries and, using a helicopter, we can deliver an advanced trauma team to their side in minutes. We are grateful to News Corp for their generous donation and for helping us raise awareness about our work at a time when, following our recent acquisition of the second helicopter, we need the support of individuals and organisations in London more than ever.”