Louise Robertshaw joins charity as new Director of MarComms
Wednesday 14th February 2018
The charity is very excited to welcome Louise Robertshaw as our new Director of Marketing and Communications.
Louise joins us from Guide Dogs, where she spent nine years as Head of Communications and Campaigns, developing the marcomms function and leading its brand strategy, as well as instigating a charity wide digital first strategy.
We have revamped our marketing and communications functions, bringing the two teams together under one directorate for the first time. The Director of Marketing and Communications is a brand new role designed to focus on strategy and take us forward on our ambitious aims over the next three years.
Louise Robertshaw said;
“I am really excited to be joining such an inspiring and truly life-saving cause at a key time in the charity’s development. We have ambitious plans to double income over the next five years and brand growth is a vital part of the overall strategy to drive donations.”
Chief Executive Officer of London’s Air Ambulance Jonathan Jenkins said;
“The charity is incredibly excited to welcome Louise to its team. She has a track record of delivering organisation wide strategic leadership and in her last role helped substantially increase fundraising income using her marketing and communications expertise. We are looking forward to working with Louise and supporting her in achieving similar at London’s Air Ambulance.
“We are currently planning for the future, notably with a major goal of doubling income, to ensure that we can achieve our mission of providing our patients with the world’s most innovative and effective pre-hospital care. The revamped Marcomms team, and Louise’s appointment, will help us achieve this goal.”