Privacy policy

The General Data Protection Regulation (GDPR) is effective across Europe as of May 25th 2018. The Data Protection Act 1998 will remain law in the UK and GDPR is designed to strengthen it.

London’s Air Ambulance relies on the generosity and support of individuals like you. We are committed to protecting your personal information and being transparent about what information we hold. We will use your personal information in accordance with all applicable laws concerning the protection of personal information.

1) Who we are

London’s Air Ambulance Limited is a registered charity (number 801013) and company limited by guarantee (number 2337239). The registered address is 10 Orange Street, Haymarket, London, WC2H 7DQ. The charity office address is 5th Floor, 77 Mansell Street, London, E1 8AN.

London’s Air Ambulance Trading Limited is a wholly owned subsidiary of London’s Air Ambulance and its principle activities include running our weekly lottery and the retail of merchandise and services bearing the logo of London’s Air Ambulance. All profits are donated to London’s Air Ambulance. It is a limited company (number 4836606) and the registered address is 10 Orange Street, Haymarket, London, WC2H 7DQ.

The Institute of Pre-Hospital Care Limited is a wholly owned subsidiary of London’s Air Ambulance and its principle activities include the provision of training, research and education in pre-hospital medical care. All profits are donated to London’s Air Ambulance. It is a limited company (number 06777277) and the registered address is 10 Orange Street, Haymarket, London, WC2H 7DQ.

2) What personal information do we collect from you?

We collect information in the following ways:

  • Information you give us

For example, when you make a donation to us, when you engage with our social media or message boards, or register for an event. When you register, we’ll ask for personal information, like your name, email address and telephone number to store with your record.

  • Information we get from your use of our website

We collect information on how people use our website including IP addresses, cookies and browser details. This is used to improve our website and services.

3) How do we use this information?

We may use your information in the following ways:

  • To process transactions submitted by you
  • To meet our obligations arising from any contracts entered into by you and us
  • To verify your identity
  • To seek your views or comments on the services we provide
  • To notify you of changes to our services
  • To improve our services for marketing purposes
  • To send you communications that may be of interest to you. These may include information about the work of our charity, campaigns, appeals, other fundraising and marketing activities, promotions of our associated companies’ goods and services

4) Consent and legitimate interest statement

Under GDPR there are a number of legal bases upon which we can contact you for marketing and fundraising purposes. We have defined all our communications, including fundraising, as containing marketing elements, unless we write to you only about an administrative issue making no mention of our charitable aims.

We will only collect and use your data for marketing and fundraising purposes in accordance with one of the legal grounds available under GDPR. Specifically:

  • You have given your active, opt-in consent to receive our marketing by email or text message
  • It is in our legitimate interest to contact you by post or telephone.

All our decisions around communication with you are based on the principle that you would reasonably expect to hear from us and we will balance this against our legitimate interest at all times.

We will always ask for your consent to email and text you in a transparent and direct way. If you consent to this form of communication from us we will capture the fact, and will always provide the option to opt-out in future communications.

To update the information we hold about you, change your contact preferences or if you have any questions about this policy please call Supporter Care on 020 3023 3319 or email supportercare@londonsairambulance.co.uk

What is our legitimate interest?

We believe we have a legitimate interest to contact you by post or telephone to raise awareness of our work and knowledge that London’s Air Ambulance is a charity. It is also our legitimate interest to raise funds to continue our work. We will always balance this against your rights to reasonably expect to hear from us and to be able to opt-out of any or all types of communication at any time.

Activities we may undertake using your personal information based on our legitimate interest are:

  • Writing to you or telephoning you about our charitable work and/or to raise funds and awareness (unless you have asked us not to or have registered with the Telephone Preference Service or the Mailing Preference Service).
  • Conduct research into individuals using publically available information to build and develop our relationships. This may be ourselves or through a third party.
  • We may use third parties to carry out research and/or profiling of our supporter base to inform our fundraising strategy. This will always be an anonymised process and we will not capture individual information resulting from it.
  • In future, we may seek to use third parties to profile you as an individual and capture this information on your record. Examples of the type of information this may include are geographical and demographic information that will inform and enhance our services and fundraising activity. We will only undertake activities that are ethical and in keeping with our values. NB: this is not something we do currently or are planning to start.
  • In the future we may purchase lists of individuals who we believe will be interested in our cause who we do not have an existing relationship with. NB: this is not something we do currently or have plans to start doing.
  • We may use third parties to obtain updated address information if you move home and to ensure we don’t write to any supporters who have died.

You retain the right to opt-out of any or all communication from us at any time.

5) Who has access to your information?

We use third party ‘data processors’ to print and send marketing and fundraising materials to you and to carry out research and profiling as detailed in point 4) above. We will always ensure that your data is transferred safely and securely and that the data processors agree to process your data in such a way as to be compliant with GDPR.

6) How can you update your contact details or preferences with us?

To update the information we hold about you, change your contact preferences or if you have any questions about this policy please call Supporter Care on 020 3023 3319 or email supportercare@londonsairambulance.co.uk

7) What we do if you choose to tell us about your experience as a patient of London’s Air Ambulance?

If you share your story with us we will seek your consent before using it in any way. We will communicate with you at the time you share your story as to how we intend to use your information and ensure you are happy.

8) How long do we keep your information?

We will hold your information for a period of up to seven years from the end of your relationship with the charity. In some cases, for example enquiries about an event that you later decide not to take part in or unsuccessful job applications, information will be retained for a shorter period (usually 2 years). In other cases, for example legacy gifts and some other financial transactions, we may need to keep data for a period of longer than 7 years.

We only retain data that we need to fulfil our obligations as a charity as described previously.