Align our brand with yours

Cause related marketing (CRM) is a mutually beneficial way in which you, as our corporate partner, can help us to continue saving lives in London whilst also fulfilling your own marketing and publicity objectives.

Consumers are becoming more discerning about the companies that they choose to deal with. The rising number of ‘ethical shoppers’ means that it is increasingly important for companies to align themselves with charitable causes. Harnessing the power of our brand alongside yours is a great way for us both to receive mutual benefit through our partnership and for you to see a tangible return on your association with us.

We would be delighted to discuss this further with companies looking to develop a cause marketing campaign.

Geographers A-Z Map Company Ltd

Geographers A-Z Map Company Ltd has been working in partnership with London’s Air Ambulance since the early nineties through the provision of resources for our pilots and medical teams. The partnership stepped up in 2014 through the supply of a digital mapping system and alongside technical advancements that have been made to the dispatch process, response times have been enhanced which in many situations can be literally lifesaving.

As a further development of our partnership, 10% of the profit made from each copy of the brand new fully revised A5 London A-Z sold will be donated to the charity up to a limit of £10,000.  The books will be promoted in stores across the Capital and online, adding to the impact from this joint promotion. Graham Hodgkin, CEO of London’s Air Ambulance explained:

“London's Air Ambulance is proud to work in partnership with A-Z Maps. Their maps have been a hugely important resource for our Operations team over our 26 year history and we are very grateful for the additional support we are now receiving from A-Z.  This latest iteration of our partnership has developed into a valuable cause-related marketing campaign enabling both our organisations to raise awareness of our iconic brands to the communities we serve in London”

“We’re absolutely delighted to have launched this next stage of our partnership with London’s Air Ambulance. At A-Z we are passionate about our relationship with this crucial service and so when the time came for us to revise our most iconic product we felt the natural synergy between the two brands could be put to great use! By purchasing this edition, not only will our customers have up to date mapping of our fabulous capital city but they will be supporting this incredible cause delivering treatment to those critically injured whilst in London” - Steve Berger, Joint Managing Director, Geographers A-Z Map Company Ltd

Please contact Lucy Brooks, Corporate Development Manager on or call 020 3023 3302 to find out more.